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XOXO x ASDA TikTok Giveaway – Competition T&C

1. The Promoter

1.1 The promoter is MF Food & Beverage Limited, incorporated and registered in England and Wales with company number 13162828, whose registered office is at 124 City Road, London, England, EC1V 2NX. The brand trades as XO Soda in European markets and as XOXO Soda in the United Kingdom (referred to throughout as “the Brand”, “we”, “us”, “our”).

1.2 Any questions, complaints or correspondence relating to this competition should be directed to emily@moodfoods.io

2. The Competition

2.1 The name of this competition is XOXO x ASDA TikTok Giveaway (the “Competition”).

2.2 The Competition is a free prize draw run on TikTok. No purchase is necessary to enter; entry requires only the free actions set out in clause 3. Winners are selected at random from all valid, eligible entries received by the Closing Date.

2.3 The Competition is promoted via the official @xoxo.soda TikTok account and a dedicated competition video posted to that account (the “Competition Post”), and may also be referenced in printed material distributed in and around ASDA stores directing customers to the Competition Post.

3. How to Enter

3.1 The Competition will open at 9:00 GMT on 20.10.2026 (the “The Opening Date”) and will close at 23:59 GMT on 25.10.2026 (the “The Closing Date”). Entries completed after the Closing Date will be automatically disqualified.

3.2 To enter, during the Competition Window participants must, using their own public TikTok account: (a) follow the official @xoxo.soda TikTok account; (b) leave a comment on the Competition Post; and (c) tag three (3) separate friends, by TikTok username, in that comment. All three actions must be completed, and must remain in place, for the entirety of the Competition Window for an entry to be valid.

3.3 Participants' TikTok accounts and comments must be set to public for the duration of the Competition Window so that entries can be identified and verified. We cannot verify, and will not count, entries from accounts or comments that are private, deleted or edited to remove the required tags before the winners are drawn.

3.4 There is a limit of one valid entry per person and per TikTok account. An entry that does not tag at least three separate individuals, that tags the same individual more than once, that tags a brand, business or non-personal account, or that tags an account that does not belong to a real person, will not be counted as valid.

3.5 We will not accept competition entries that are: automatically generated by computer or artificial intelligence; completed by third parties, bots or fake accounts, or in bulk; or otherwise found to be fraudulent or made in breach of these terms.

3.6 Entering the Competition does not require you to submit any personal information to us directly beyond what is already publicly visible on TikTok, such as your username and public comment. See clause 8 (Data Protection) for what we will ask winners to provide.

3.7 We will not accept responsibility for entries that are not successfully submitted, or that are lost, hidden, removed or otherwise affected by TikTok's platform, network issues, or any other cause beyond our reasonable control.

3.8 By submitting a competition entry, including by tagging another person, you confirm that you have read, understood and agree to be bound by these terms and conditions, and that you have the agreement of anyone you tag to be named in a public comment in connection with the Competition.

3.9 This Competition is in no way sponsored, endorsed, administered by, or associated with TikTok. Any information submitted as part of an entry is provided to the Brand only. Any questions, comments or complaints about the Competition must be directed to us using the details in clause 1.2, and not to TikTok.

4. Eligibility

4.1 The Competition is open to residents of the United Kingdom aged 18 years or over at the date of entry.

4.2 The Competition is not open to: (a) employees of MF Food & Beverage Limited; (b) employees of ASDA Stores Limited or its group companies who are professionally connected with the mailer activation or the administration of the Competition; (c) employees of our other agents, distributors or suppliers who are professionally connected with the Competition or its administration; or (d) members of the immediate family or household of any person in (a), (b) or (c).

4.3 By entering, you confirm that you are eligible to enter and, if successful, eligible to claim the prize. We reserve the right to request proof of eligibility at any stage.

4.4 We reserve the right to disqualify any entrant whose conduct is contrary to the spirit or intention of the Competition.

5. The Prize

5.1 There are 5 prizes available. Each prize is one box of XOXO XO Soda (a case of 12 cans; flavour(s) as selected by us). The total estimated retail value of each prize is approximately £30.

5.2 Prizes are non-transferable and non-negotiable. No cash alternative is available.

5.3 We reserve the right to substitute any prize with a prize of equal or greater value if circumstances beyond our control make it necessary to do so.

5.4 Prizes will be dispatched to winners following confirmation of a valid delivery address. Please allow a reasonable number of days for delivery. We are not responsible for any delays caused by postal or courier services once prizes have been dispatched.

5.5 Prizes may not be claimed by a third party on your behalf.

5.6 We do not accept responsibility if you are unable to take up the prize for any reason nor will we be responsible for any tax or similar charge levied on the value of the prize.

6. Winner Selection and Notification

6.1 5 winners will be selected by random draw from all valid entries meeting the criteria in clause 3, received by the Closing Date. The draw will be conducted by the XOXO marketing team on or around 26.10.2026 (the 26th October).

6.2 The decision of the draw is final. No correspondence or discussion will be entered into.

6.3 We will notify each winner by replying to their winning comment on the Competition Post and, where possible, by sending a direct message (DM) on TikTok, as soon as practicable after the Announcement Date.

6.4 Winners must reply to our DM to confirm acceptance of their prize and to provide their full name and a valid UK delivery address within 48 hours of being contacted. Failure to respond within this period, or being unable to receive a DM from us (for example, because a winner's account does not accept messages from the Brand), may result in the prize being forfeited and offered to a reserve winner selected from remaining valid entries.

6.5 If a winner is found to be ineligible or cannot be contacted, we reserve the right to select a replacement winner from remaining valid entries received before the Closing Date.

7. Publication of Winners

7.1 We will make available information confirming that a valid award took place. This will be limited to the TikTok username of each winner. No further personal information will be published.

7.2 By entering the Competition, you agree to your TikTok username being used for this purpose.

8. Data Protection

8.1 Entering the Competition does not require you to submit personal information to us directly; your TikTok username and the content of your public comment are visible to us as they would be to any other TikTok user. If you are selected as a winner, we will ask you to provide your name and delivery address by direct message, for the sole purpose of fulfilling your prize. We will process this information in accordance with our Privacy Policy, available at https://drinkxoxo.com/policies/privacy-policy, and the UK GDPR and the Data Protection Act 2018.

8.2 We will not use any information a winner provides when claiming their prize for marketing purposes. Entering or winning the Competition does not sign you up to receive marketing communications from the Brand.

8.3 We will retain a winner's name and delivery address only for as long as necessary to fulfil delivery of the prize, after which it will be securely deleted.

8.4 You have the right to access, rectify, erase or restrict the processing of your personal data at any time. To exercise any of these rights, please contact us at emily@moodfoods.io.

8.5 Please note that any comment you post, including any TikTok usernames you tag, is publicly visible on TikTok. Only tag friends who are happy for their username to be public in this context, and do not tag anyone without their knowledge.

9. Intellectual Property

9.1 No purchase and no creative submission is required to enter the Competition. Entrants retain all intellectual property rights in any comment or other content they choose to post in connection with the Competition. By entering, you grant us a non-exclusive, royalty-free licence to reproduce and publicly reference your public comment (including your TikTok username) for the purpose of administering and publicising the Competition and its winners.

10. Limitation of Liability

10.1 Insofar as permitted by applicable law, we, our agents and distributors will not be responsible or liable to compensate any winner or accept any liability for any loss, damage, personal injury or death arising from taking up the prize, except where caused by our negligence or that of our employees, agents or distributors. Your statutory rights are not affected.

10.2 We accept no responsibility for any technical failures, network issues or other circumstances beyond our control that affect the ability of participants to submit a valid entry.

11. General

11.1 We reserve the right to hold void, suspend, cancel or amend this Competition at any time if it becomes necessary to do so, including in circumstances beyond our control.

11.2 If there is reason to believe that a participant has breached these terms and conditions, we may at our sole discretion disqualify that participant from the Competition.

11.3 These terms and conditions are governed by the laws of England and Wales, and participants agree that any dispute arising in connection with the Competition shall be subject to the exclusive jurisdiction of the courts of England and Wales.

11.4 These terms and conditions are available in English only.

11.5 Nothing in these terms and conditions is intended to, or shall be deemed to, establish any partnership or joint venture between the promoter and any participant.