Privacy policy
At XOXO (MF Food & Beverage Limited), your privacy matters to us. We’re committed to protecting your personal information and being transparent about how we use it. This Privacy Policy explains what data we collect, why we collect it, and how you can exercise your rights.
Information We Collect
When you interact with our website (drinkxoxo.com / xosoda.co) or make a purchase, we may collect:
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Device & browsing data: IP address, browser type, operating system, pages visited, clicks, and referring sites.
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Order details: name, email address, shipping/billing address, payment information.
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Marketing preferences: whether you’ve signed up for our newsletter or interacted with campaigns.
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Cookies & tracking data: through tools like Google Analytics, Meta Pixel, and Klaviyo to understand shopping behaviour and improve your experience.
How We Use Your Information
We use your information to:
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Process and deliver your orders (contractual obligation).
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Provide customer support and respond to your questions.
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Improve and optimise our website and services.
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Send you updates, offers and promotions (with your consent - you can unsubscribe anytime).
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Comply with legal, tax and accounting obligations.
Sharing Your Information
We never sell your data. We only share it with trusted partners who help us run XOXO, such as:
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Payment processors (Shopify Payments, PayPal, etc.)
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Fulfilment partners / warehouses to deliver your orders
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Marketing tools (e.g. Klaviyo for email, analytics platforms)
All partners are contractually required to protect your data and may not use it for their own purposes.
We may also share information if required by law or to protect our rights, property, or safety.
Cookies & Tracking
Like most websites, we use cookies and similar technologies to personalise your experience and measure performance.
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Essential cookies: necessary for checkout and site functionality.
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Analytics cookies: to understand how customers use our site.
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Marketing cookies: to deliver relevant ads and promotions.
You can manage cookies through your browser settings or via cookie banners on our site.
Your Rights
Under UK & EU data protection laws, you have the right to:
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Request a copy of the personal data we hold about you.
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Ask us to correct or update your data.
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Request deletion of your data (subject to legal obligations).
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Withdraw consent for marketing communications at any time.
To exercise any of these rights, email us at hello@drinkxoxo.com. We’ll respond within 30 days.
Data Retention
We retain order information (including name, address, and purchase history) for up to 6 years to comply with tax and accounting requirements. After that, your data is securely archived or deleted.
Security
We take appropriate technical and organisational measures to protect your personal information. While no system is 100% secure, we do our best to keep your data safe.
Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us at:
📧 hello@drinkxoxo.com
📍 MF Food & Beverage Limited, 42 Southwark Street, London, SE1 1UN
