About Us : XOXO brand story

Soda lost the plot.

Somewhere along the way it went from being the best part of your day to something you felt guilty about; or worse, something that tasted like the guilt itself. Watery. Fake-sweet. Forgettable.

We didn't think that was good enough. So we started over.

What's in the can.

XO is a prebiotic soda with 6g of plant-based prebiotic fibre per can, real fruit ingredients and zero artificial anything. The kind of bold, full flavour that makes you do a double-take on the first sip.

It's not a wellness product. It's a great drink that also happens to love you back.

Low sugar. Low calorie. Vegan. Gluten-free. No compromise on taste.

Sound like you? Good.

You know what you want. You're done choosing between something that tastes great and something that's actually good for you. You think a can of soda should be something to reach for, not something to think twice about.

That's exactly who we made this for.

Find us everywhere

We launched in May 2023 with a single belief: that better soda was possible. Since then we've grown to 25,000+ stores across the UK and Europe - Sainsbury's, Co-Op, Whole Foods, plus right here online.

We're a small team. We care about every can. And we're just getting started.

Come sip with us.

XO